the story
how it began
After a concussion left me dealing with intense anxiety, the way I thought about energy changed. Coffee had always been my go-to, but the jitters and crash no longer felt good. I turned to matcha instead and found a completely different kind of energy. Calmer, steadier, and much better suited to how I wanted to feel.
I had tried matcha before and written it off. Coming back to it, I realized I had just never had really good matcha. When I finally did, I got it. It was fresh, smooth, and nothing like what I’d tried before.
That difference made me curious, and eventually took me to Japan. I learned how matcha is grown and produced, tasted different cultivars, and met the farmers who have spent generations perfecting their craft and now stand behind mind&leaf.
What started as part of my recovery eventually became mind&leaf.
a ritual rooted in the leaf, crafted for the mind
Jessica Feigenbaum, Founder
Not all matcha is the same, and everyone should be able to taste the difference.
mind&leaf exists to preserve the authentic taste and functional qualities of Japanese matcha while making differences in cultivar, region, harvest, and flavor easy to understand.
Like wine, no two harvests are the same. One may be silky and sweet, another deep and savory. That’s why we release in small batches and numbered editions, crafted with intention and meant to be savored.
Each drop tells its own story.
Never miss a drop. Join the list in the footer.
Matcha isn’t something you master, it’s something you grow with. What began as healing has become a lifelong study; a way to slow down, connect, and care for the mind.
why it matters
Every step shapes the final cup. From farming to preparation, each decision affects flavor, color, and character. When done right, matcha is smoother, more vibrant, and delivers calm, steady energy.
